Expo 2015 – Brazil Pavillion

Project Description:

Project Description:

Preliminary, definitive, bidding design and site management of Brazilian Pavilion

Brazilian pavilion is located near the west access, between Expo centre, zero pavilion and Cascina Triulza at the north side of decumanus.
The concept starts from a metaphore which try to tell about the identity of the country: the NET.
The expositive program of the pavilion ant its structure are divided into two parts: on the left side there is the axis more playful and permeable while on the right side there are denser and technical spaces.
The left side, where you can enter the pavilion, is characterized by a big gallery 115 meters long, made of a series of portals made of corten steel and covered by corten grid panels that shade the exhibition space leaving it permeable. On the right side, instead, there is the part that configures as a building, with three floors and different kind of exposition. So the pavilion develops an apparent dichotomy between open and close, artifice and nature.

  • Architectural design signed by: Stefano Pellin – with Mosae, Studio Arthur Casas and Atelier Marko Brajovic
  • System design signed by: Stefano Pellin e Michele Maddalo – with Stain engineerig srl
  • Structural design signed by: Stefano Pellin and Michele Maddalo – with ETS spa
  • Site management: Stefano Pellin – Iparch

CONCEPTSTRUCTURESUSTAINABILITYREUSEMATERIALS
EXPO 2015 focuses on food, basic energy of human activities and indispensable universal right. Brazilian agriculture pursues the desired harmony between growth and development with the mission to level the individual and collective welfare.
The way to reach this future of equality and to food right needs awareness of the necessary for connections based on resource sharing and dissemination of knowledge. A network that, unlike hierarchically organized structures, is flexible, fluid and widespread; its pluralistic character makes possible the natural coexistence in diversity, maintaining and enhancing the special groups and people who are involved.
New point of view about food resources and about cultural codes of Brazilian identity can grow through this network.
The idea becomes an invitation: be part of this big network and look to intimate relationship that connect distinctive cultural traits of a population and first raw.
The concept of the pavilion was developed merging scenography and architecture and starting from the metaphor of “future in network” that becomes the organizer elements of the space: a big net to access to the pavilion that invites you to know the big network of Brazilian agriculture.
The exhibition is not predetermined and leaves visitors different possibilities of access and use according to personal interests, but also according to the sensations of the moment.
The program of the exhibition of the pavilion and so its structure is divided into two parts: on the left side there is the most playful and permeable part, while on the right side there are the densest uses and technical areas.
The left side, from which you can enter the pavilion, is a gallery 115 mt long made of a series of corten steel portals with corten steel panels that overshadow the exhibition leaving it permeable to sight. On the right side, the principal area of the pavilion is a building with three floor and different kind of expositions and interactive areas.
You can enter Brazil through different points of the gallery and walk through a riverbed with a tropical greenery, you can admire native cultivations, you can smell intense perfumes and you can admire flowers and wood colours.
Visitors can also be captivated by the net and walk on it from the garden to the first or second floor of the pavilion, becoming part of Brazilian cultural twine. The net with its area of 1200 sqm leads visitors through the exposition of the typical Brazilian cultivations, changing its shape to show better some of them. More traditional and “technological” exhibition areas are inside the building, a “box” made of perfumed cork that light itself during the evening with a big smile of the skylight. So the pavilion develops an apparent dichotomy between open and close, artifice and nature. The choice to use corten steel for the structure is linked to the mineral wealth of the country and to its quick industrial and infrastructural development.
The connection with nature, forest, and the wise use of wealth respecting its balance are symbolized by the choice of cork, a natural material worked wisely respecting the cycles of plant growth.
The dichotomy is apparent: the concepts balance themselves, materials permeate themselves, corten tracks cork, cork envelops corten.